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What is the Ford Enterprise Product Line Management Initiative?

Published on Mar 3, 2023 by Product Expert

Just like the customer always comes first here at Brandon Ford in Tampa, FL, so too does the customer always come first when it comes to the Ford Automotive Company. And that’s never been truer than right now thanks to Ford creating ten all-new Product Line Management Teams to better meet the needs of their customers and drivers. But what exactly is this all-new Ford Enterprise Product Line Management initiative? We’re going to find that out right here.

[ READ MORE: Ford Team Edison to Make Electric Vehicles a Viable Option for All ]

How has Ford Changed its Product Line Team Management?

As we mentioned in our introduction, the all-new Ford Enterprise Product Line Management initiative is made up of ten all-new cross-functional teams which will manage distinct product lines from start to finish. These teams are the F-Series Team, the Urban Utilities Team, the Rugged Utilities Team, the Family Utilities Team, the Performance Vehicles Team, the Commercial Vehicles Team, the Electric Vehicles Team, the Compact Trucks Team, the Luxury Vehicles Team, and the Emerging Market Vehicles Team. The creation of these teams will allow Ford to take an even more customer-focused approach when building new model year versions of current lineups and all-new lineups.

“Our most successful franchises – from F-150 to Mustang to Transit — are anchored in an obsession for the customer, deep product expertise and an unyielding commitment to strong returns. By taking this approach, we can raise the bar across our product lines. Each team will have clear accountability for winning in the marketplace and delivering profitable growth.” – Jim Farley, Ford President, Global Markets


To learn more about all things Ford, including more information on all the new Ford cars, trucks and SUVs at Brandon Ford in Tampa, FL, please don’t hesitate to get in touch with our friendly and knowledgeable staff here. You can also check out our Ford Model Research Page for all the information you could ever need right in one place.

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