Wayne Hammond-GM Brandon Ford
Becoming the general manager of the largest Ford dealership in the Southeast USA is a long and winding path. While the list of traits it takes to reach his position is extensive, a few of the more obvious are perseverance, strong work ethic, and above all else, flexibility. Wayne Hammond, General Manager of Brandon Ford has all of these traits and then some. His career in the automotive industry started in an unusual way as a race car driver. Much of the competitiveness and tenacity he showed working his way up the career ladder had its roots on the race track. In fact, while he was still a regular behind the wheel of his sprint car, he beat eventual NASCAR champion Jeff Gordon in 1989.
“Now I climb behind the wheel just enough to know that I’m not as good as I used to be,” Wayne Hammond said. “Every year I get to be a better car dealer and less of a race car driver.”
Becoming a better car dealer by the day is just the tip of the iceberg. When it comes to philosophies about selling cars, he teaches his sales staff at every opportunity. To put it bluntly, as the General Manager of Brandon Ford, Wayne Hammond preaches and practices the old tried and true “Golden Rule.”